How does radical transparency affect customer perceptions of the company?

radical transparency

The idea of radical transparency is that businesses and brands should openly share their details as if they were talking to a close friend. Some might think this sounds like a strange idea, but it's pretty clever in reality. As consumers are becoming more wary, knowing more about the company increases the authenticity of its brand. In this post, we'll cover what radical transparency is, how it can be beneficial for your business, and how you can implement it into your marketing strategy. What is radical transparency? Before we get into how radical transparency can help your business, it's important...

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